Setting Your Service Business Apart from Your Competitors

Posted By on October 8, 2014

When you’re trying to build your business in challenging economic times, you’re always looking for ways to set yourself apart from your competitors. It’s not always easy to make your business stand out from the crowd, so you can be afraid of using innovative tactics to help your business succeed.

When potential customers are considering your products or services, one of the very first things they want to know about is price. Low prices are a great way to attract new customers, but you also have to find price points that allow you to maintain healthy profits.

Instead of just lowering your prices to the bargain basement level, consider a new pricing strategy, such as flat rate pricing. Work with a company that offers menu pricing made easy, and train your employees on how to make the menu pricing the most attractive to your customers.

Another excellent way to set your business apart is by exceeding your customer’s service expectations. In today’s busy world, top notch customer service sometimes seems like a thing of the past.

It’s important to remember that each member of your staff needs to be committed to a high level of customer service. Everyone from the receptionist who answers the phone to the company CEO will have some interaction with customers, and you want these interactions to be both positive and memorable.

If you feel like your customer service needs to improve, schedule some training sessions. When your employees are committed to your mission, their enthusiasm will be contagious.

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