Designing Signage for Your Store

Posted By on July 9, 2015

Have you been put in charge of signs at your workplace? Or maybe you’re looking to advertise something of your own. Whatever your reasons for designing your own signs, consider this a quick guide to creating something great.

Decide Your Aesthetic

Every company has its own “vibe.” Some are sleek and professional; others are friendly and approachable; others still are completely zany and off the beaten path. There’s no right or wrong answer when it comes to style, so choose something that speaks to you personally. Create the kind of sign that you would admire if you saw it somewhere else.

Embrace Color Psychology

Red wakes you up. Blue calms you down. This is a very simplistic form of color psychology, but it’s true, and you can take advantage of it for more effective and dynamic signs. If you want to rile up your audience, give them a crimson sign; if you want to soothe their nerves, make it turquoise. If you want them to think of money, make it green. If you want them to associate your brand with royalty, make it purple.

Think About the Rack

Sign fixtures can be just as important as the signs themselves. If you choose something flimsy, for example, it won’t matter how much time and effort you poured into your sign; your frame will let the paper float away in the breeze. To avoid this fate, make sure you pick a fixture that’s strong and sturdy.

Change The Cut

Many signs are rectangle or square. Some may occasionally throw caution to the wind and exist as a circle, but they’re rare. If you want to stand out from your competitors, do something completely unique with your signs and cut them into different shapes. Customers will look right through squares, but stars, triangles and sunbursts are bound to get their attention.

These are just a few things to keep in mind as you build your own signage. If you ever feel stuck, remember that you can reach out to professional graphic designers who can help you create a logo for the ages.

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